Let’s look back together at the history of Biancoflash, analysing how the logos and swatch book covers have developed. The range has also changed over the decades. Read on to discover all the stories and discoveries we have made in our historical archives!

A historical introduction

Biancoflash is a flagship brand of Favini that has its roots back in the 1960s, when some new equipment was introduced to the company. Its creation was inspired by the experience of Marco Favini, the CEO at the time, at Procter & Gamble, a major company in household cleaning and personal care products sector.

Initially, Favini had only three brands to the market: Cedro, Larius and Super Candore. Then there was Superbianco, a product sold in limited quantities, but which stood out for a high degree of whiteness. It was from this paper that Biancoflash came to life, thanks to the input of Lino Veronesi, Technical Director, and Giuseppe Boglini, Production Manager, who adapted the level of whiteness and smoothness.

After a communication and product design process, Biancoflash was launched during the Grafitalia trade fair. Over the years, it gained an established position in the market, particularly in 1974, which was a time of great demand.

How has Biancoflash’s branding and sampling changed over the years?

The offer has expanded over the years, with the addition of new range lines and in response to the changes within print technologies and different end uses.

From the earliest samples from our archive, the basic communication elements for this paper were pure white, a smooth surface and the correct degree of ink absorption. In the 2000s, the agency Future Brand repositioned the brand in an incisive manner, devising a slogan to emphasise the degree of whiteness of the then new Premium version: “Più bianco del bianco – Whiter than white”.

The first logos in our archive include the photography flash symbol, a strategy to make the brand memorable and to emphasise the key feature of the product: A surprisingly dazzling white. The brand would later become more minimalist, losing the figurative elements and changing the font in favour of more linear, bold and clean tone, an expression of the qualities of the paper itself.

The sample books used to present Biancoflash to the market have also evolved: From colour illustrations contrasting with the white background, to emphasise the shade, to the iconic image developed by Future Brand reminiscent of an old-fashioned laundry detergent advertising. On the cover we find a housewife enthusiastic about her white sheet, as if it were freshly washed laundry. Even the slogan echoes the world of laundry detergents.

With the introduction of a new brand identity in 2009, the style of the sample books changed, and the covers displayed images of stamp printed objects. In the case of Biancoflash, these objects are music records, and the predominant shade is light blue. Most recently there has been  a return to yellow, again with a change in style of the cover and there is an interplay with textures created by the superimposition of oversized letters that make up the FAVINI brand. The cover is now printed on Biancoflash Premium with full ink coverage, bringing out the full print potential of this paper.

Biancoflash range development

Biancoflash is synonymous with high-end white paper, and with this comes choices of various shades of white, different finishes, grammages and sizes.

In the early days, the strategy was to meet the needs of multiple print techniques, including office printers to which the Officeflash line was dedicated. The original colour is now known as Master, the original pure white with a classic smoothness.

In 2006, Premium, a brighter paper with excellent smoothness, made its appearance in the swatch books. Its creation was to meet the needs of export markets, in particular the Nordic countries that asked for bluer shades in white paper, as Andrea Favini, Export Sales and Marketing Director of Favini, explains.

Also, in response to market needs, including from Latin American countries, Biancoflash Ivory was created in the same years. In this way, the historic brand was extended and covered applications in the fine papers sector.

In the 2017 swatch book, the Embossed range appeared with new embossed versions, responding to overseas demand and including applications from the hotel and packaging sectors.

Finally, Natural was introduced in 2019, with a more delicate shade of white, to meet the revival of the preference from a segment of the market that likes an elegant and natural style.

Today, explains Andrea Favini, the export market has a preference for Biancoflash Premium, but there is a need to differentiate customers and end applications. Biancoflash Master is mostly bought by converters who make clothing boxes and tags. The Premium and Embossed versions are preferred in the production of invitations, brochures, and packaging.

Ask for samples

Positioning and future prospects of the Biancoflash brand

Favini has marketed the Biancoflash brand for over fifty years. It has been appreciated by the market from the very beginning for its high quality, high print and finishing performance and, of course, the whiteness along with excellent smoothness.

This success has made it possible to invest in the range by taking quality to the highest level and expanding the assortment to cover diversified needs and preferences.

A development to the range can be advanced when the market expresses a greater preference for smooth papers, says Michele Posocco, Marketing Manager. Just now, adds Andrea Favini, current developments are reflecting the demand for new embossed versions.

Applications

Thanks to its depth of range, Biancoflash meets the most diverse requirements. Customers appreciate its versatility coupled with its high quality: For high-value printed products, Biancoflash proves to be an irreplaceable ally for printers grappling with brochures, clothing tags, packaging, invitations and a host of other applications.

“The key feature of Biancoflash is its extraordinary printability. . It is a paper that does not allow the ink to penetrate too much and vice versa. The result is sharp, full images.”

— Emilio Marchiorello, Graphics Manager

Testimony: Biancoflash for Filippo Dalla Villa

‘’Biancoflash, the optical white of this paper has always intrigued me. Simple and clean, like its ease of use and versatility. In the past as today, I use this paper in the highest grammages for the business cards of Freskiz Comunicate, the studio I founded in 2004.

Over the years, it has remained a timeless and limitless paper for me. We have used it for so many projects: corporate guidelines, editorial projects, packaging, but also as a simple postcard, or as an event sign.

Varying the technique, I still like the idea of ‘placing’ on its surface, projects that make it visible, little text, as few iconographic elements, perhaps a few photographs, so as to enhance it to the fullest.

“I believe it is a ‘without’ paper, because every designer can decide to define it“

— Filippo Dalla Villa, Freskiz Communicate

In almost 20 years of application to projects, it has been the ‘corporate’ paper for us in the medical field and in the non-profit sector. In the first instance, because it was the paper with a natural feel that was the right match for the corporate identity for the entire EMEA market, of a leading pharmaceutical company. While in the second case, it was and still is the paper used to print all the materials of a small non-profit organisation, active in supporting children and young people locally. It is particularly used in combination with its cousin range of Burano (also a sister to me), where we create 3-colour harmonies, and the white of Biancoflash gives excellent reading to images in both colour as well as black and white.

I believe it is a ‘without’ paper, because every designer can decide to define it. Ask your printer, often using such an apparently easy paper becomes complicated. But “good design” is always born by several hands, so with the right support and a lot of sharing, you will succeed in making it ideal for your project”.